Go exercise, go travel! Sports travel is the best opportunity for both

Why is sports tourism popular? What are the favorite sports and leisure events for young people? In 2021, Dr. Liu Huaxiang of the China Tourism Research Institute gave a preliminary definition of sports tourism. Although there is currently no unified consensus on the definition of "sports tourism" in the academic and industry circles, based on a systematic understanding of the theoretical research on the connotation of sports tourism by relevant scholars at home and abroad, and in combination with their own understanding of sports tourism, sports tourism is based on sports resources and sports facilities, with sports events as the core, A series of economic activities that provide related products and services to the public in the main form of participating in experiences (such as participating in outdoor sports events) and sightseeing (such as watching sports events, visiting sports buildings), with the purpose of satisfying health, entertainment, tourism, and leisure.

Traditional travel methods, such as skiing, hiking, and cycling, which were familiar to everyone in the past, were all within the scope of sports tourism. After the epidemic, young people are full of expectations for every weekend, and sports and leisure methods such as frisbee, curling, and indoor surfing have entered their horizons. According to the data of the Mafengwo community activity "Please Get on the Car at Weekend", Frisbee is the most popular weekend activity for the post 90s generation with the highest repurchase rate.

According to the report, being enthusiastic about discovering new things and the post 90s are the most important components of sports travel, accounting for 55.6% of the total, followed by the post 80s with 34.8%. In addition, experiencing sports with children has become one of the most popular parent-child games nowadays, and young parents are also a strong consumer group of sports tourism. Under the dual effects of the winter vacation and the Spring Festival holiday, "parent-child families" topped the list with a 36.4% share of "friends together".