Outdoor sports industry enters a new stage

The rapid development momentum of the outdoor industry is the result of the simultaneous efforts of both supply and demand. On the one hand, people continue to deepen their understanding of outdoor sports, and sports and leisure have become a way of life; On the other hand, government departments have continuously introduced new support and incentive policies, which have consolidated the confidence of relevant market entities. The "Development Plan for the Outdoor Sports Industry (2022-2025)" jointly issued by eight departments such as the General Administration of Sport and the National Development and Reform Commission, and the "Guiding Opinions on Promoting the Healthy and Orderly Development of Camping Tourism, Leisure, and Leisure" issued by fourteen departments such as the Ministry of Culture and Tourism, have increased the attention of capital to the industry, effectively promoting the docking of industry supply and demand and the coordinated development of the outdoor sports industry in regions, At the same time, it can achieve coordinated development of the upstream and downstream industrial chain of outdoor sports and improve the overall efficiency of the entire industrial chain.

In response to the shortcomings and weaknesses in the outdoor sports industry, policies issued by government departments have pointed out corresponding solutions, such as insufficient opening of natural resources to outdoor sports, lack of outdoor sports professionals, insufficient effective supply of facilities and products, and imperfect supporting facilities for outdoor sports venues. Policies issued jointly by multiple departments can help to bridge the last mile of implementation, and deepen reform through cross department collaboration Strengthen innovation and other ways to solve bottlenecks. In addition, under the guidance of favorable policies, multiple governments have introduced corresponding measures to strengthen support for the outdoor industry, explore "sports+" investment projects, and explore new paths for outdoor economic development based on local conditions.

The strong development momentum of the outdoor camping industry has made it popular with capital, but the core of promoting the sustainable and healthy development of the outdoor leisure industry lies in continuously optimizing the product system to meet the new demands of public consumption. Consumer market demand will change the industry layout, and corresponding products and services will also need to be adjusted. For example, standards for equipment, services, and consumption related to outdoor sports need to be established and improved, and personnel training in the outdoor leisure industry should be strengthened, as well as the construction of safety and rescue infrastructure in the outdoor industry. Currently, relevant domestic industry associations and institutions have begun to carry out relevant work. The China Sports Goods Industry Federation recently approved the establishment of a camping industry professional committee, which will carry out market research, talent training, standardization work, resource sharing platform construction, and other work to promote the healthy and sustainable development of the industry.

With the arrival of the east wind and the imminent breaking of the waves, the outdoor sports industry is ushering in a golden era.