The outdoor economy continues to heat up, and outdoor sports brands burst into industrial vitality

Since the outbreak of the epidemic, due to restrictions on cross provincial and multinational long-distance travel, outdoor activities such as short and medium distance hiking, camping, and Frisbee have become one of the popular leisure methods. Even with the adjustment of epidemic prevention and control policies, the popularity of outdoor sports has not subsided. As a result, it has also led to the expansion of outdoor sports brands, driving the continued warming of the outdoor economy.

Outdoor sports brands are growing against the trend, leading the incremental demand for shopping centers

Since 2020, the area of new stores for outdoor sports brands has increased significantly, with the store volume expanding 2.4 times in four years.

In 2022, mainstream fashion formats such as men's and women's clothing experienced a relatively severe market environment, especially the significant decline in consumer demand for women's clothing, resulting in a large number of rentals and shop withdrawals in urban non benchmark projects and suburban projects. However, the proportion of newly opened stores in the fashion category in the city has achieved a strong growth from 18% to 24%, mainly due to the adverse growth of outdoor sports categories, which has also eased the vacancy pressure caused by rent cancellation for some projects.